GoPro plans to be more focused going forward. The stock price reacted as expected to these mis-steps and losses, with GoPro’s stock price dropping to all time lows in the single digits as quarterly reported results dismayed Wall Street. The Karma went back on sale in February 2017. The company entered the drone market in September but quickly recalled about 2,500 units of the Karma after some of them lost power mid-flight. A huge drop from a modest income of $36 million in 2015. GoPro’s sales sunk enough for the group to see falling revenues and a net loss of nearly $420 million in 2016. Also the standard of cameras in smartphones in the market has slowed demand.Ģ016 was a low point. To the dismay of some analysts, the company cut the price of its tiny Hero4 Session camera by $100 to $299 within three months of its launch in 2015. However that was as good as it would get for GoPro and the stock price has plummeted since.įundamentally GoPro’s stock price has dropped as the company GoPro has struggled with new product launches and the market has changed. After positivity from some areas of Wall Street, GoPro’s stock price moved back in the $60 territory in August. GPRO ended the year 2014 at $63.22 after dropping to the low $50s in December.Ģ015 did show some hope for GoPro’s stock price future.
Despite huge tech stock success stories across the stock market during the same time, GoPro’s stock price has been on the decline since. However a triple figure stock price was not in its future. At that point investors thought there was no limit to how high it could go. Despite a slight early dip GoPro stock soon became one of the hottest stocks in town smashing past the $80 stock price mark in early October 2014.
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